The following buzzwords are not all-inclusive. We’re people persons – read our story here. A mention expresses the direct @-mention of another user on Twitter. For us, content marketing consists of: Blog posts, Ebooks, Webinars, and Videos, which are promoted through our social media channels. The larger the grey circles inside them are, the higher the interaction rate for the post is. Certain words or phrases from hit movies, video platforms and online influencers become buzzwords and started spreading across Chinese social … Working together with influencers can also make your marketing approach more personal and enhance your branding. by Be Strong !! The majority of people searching for your company on the web still trust search engines but the way people search for information online is changing. Take analytics further with our API and integrations. To date, marketers have treated Generation Z and Millennials the same, but this will need to change in 2019. Track, benchmark and optimize your social media. These buzzwords are used freely and frequently in the educational community. It is possible in some cases to tailor social media posts to a certain country or region. For example, let’s assume you run a web shop that sells artfully designed laptop cases. There are different analytics tools out there - both free and paid - that specialize in different aspects. As there is no “amount of return” tag attached to the number of shares or likes you might get out of an investment, you need to assign values in a currency to them. L&D is no exception from the industry jargon used in blogs, articles, conferences, podcasts and meetings. Social media is all about communication. However, in this group of younger people up to age 22, there are a lot of things that make this generation unique and profitable. When we post Instant articles on studies, the goal is link clicks, so people are sent from Facebook straight to our blog. This can help you to get another perspective on the data from your social media profiles and put them in perspective. They are different from “sponsored posts”, which are posts that are visible on the profile’s timeline but boosted through spending money on it after creating them like any regular post. According to Think With Google, 70 percent of millennials relate more to YouTube stars than traditional celebrities, and 60 percent of YouTube subscribers would follow their favorite YouTuberâs product recommendations over recommendations from TV stars. By doing so, you can remind your potential customer again of your product, recapture his or hers interested, hopefully bring them back to your site and make them a customer. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Strategy 40 Buzzwords That Make Smart People Sound Stupid: The Most Overused Corporate Jargon See how many you recognize from this new analysis of web and social … Another term for “a huge amount of data”? For many, 2019 has been a tough year. When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. Social Impact, B Corp, Shared Value — there are a lot of buzzwords that get thrown. On Facebook interactions are engagement with a certain post is or can be: Reactions (including the Like and all “New Reactions": Love, Haha, Sad, Wow and Angry), comments and shares. This is a social media marketing practice you want to avoid at all costs! His work has been shared by WIRED Germany and The Guardian besides others. Besides the option to measure the performance of the social media channels you own, it is also possible to conduct benchmarks with your competitors. Big Data! A chatbot is a computer program that attempts to simulate the conversation or âchatterâ of a human being via text or voice interactions. Remove these 10 pieces of jargon from your vocabulary right now. This (anonymised) data later becomes available within the Facebook ads manager and it can be used for targeting these users in ads. It is important to note the Impressions do not tell you the number of people that have seen your content. What is your industry? The Recording Academy announced its nominees for the 62nd annual Grammy Awards from a grand total of 84 categories on Nov. 20, 2019. While Google uses its algorithm to determine which businesses and websites show up for certain searches, Facebookâs algorithm is focused on prioritizing posts that create meaningful conversations, especially those from family and friends. It is a central metric in analytics to measure the performance of a certain post. Do let me know in the comments below. Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. The CTR - click-through rate - is a term that has been around pretty much since the existence of online ads. Many companies already use chatbots. While some buzzwords are useful at certain times, for example when marketing or selling, others are fillers or just lazy language. You would then select Switzerland as a country and French as a language. #nofilter! Geotargeting can prove useful when certain content might just fit one country. One of the best ways to accomplish this is through live broadcasts — now available on both Instagram and Facebook. The need-to-know business buzzwords of 2019. You might also count a trial sign up for your software as a conversion. Here’s how these talent buzzwords fared in 2019, and look up to in 2020: Human experience. The next time you feel the need to reach out, shift a paradigm, leverage a best practice or join a tiger team, by all means do it. The three biggest buzzwords of 2019, and what they really mean for business By Darren Barker 19 June 2019 Here are some of the biggest buzzwords … Organic means that people have seen the post without it being boosted with a certain budget, i.e. In this case it means that one buy equals one conversion. It is important to understand what these terms mean and when to use them - or when not to use them. Easy, huh? Social media influencers are people who have many followers on their social media profiles and thus reach a large audience. List of Marketing Buzzwords Expect other social media networks to adopt similar algorithms as time goes on â both Twitter, Instagram, and LinkedIn, though less advanced than Facebook already use their own algorithms. Social media analytics tools fetch quantitative data through the APIs of various social networks and help analyze them. On Twitter, retweets, likes and replies are considered as engagement. By collecting this data with a small pixel on your page and using it with a retargeting platform, it is now possible to identify the user again on another web sites and then display an ad there that promotes your web shop or even the specific product the user was looking at. Theyâre also frequent, with some Gen-Zers checking their social media accounts as often as 100 times per day.â. As this is what most people do, search engines have become an important mean to get people to your page. There are questions like “What is the perfect type of targeting?”, “What content has the highest chance to get lots of clicks without paying too much?” or “Should I rather spend a lot on one day or smaller amounts over several days?”. Startup 10 Buzzwords You Need to Forget in 2019 Everyone is guilty of using buzzwords. Snapchat pioneered the idea of ephemeral content (posts that only last for a short time), with Instagram and Facebook quickly following suit with their own Stories feature. Virtual Private Network. Facebook Insights offers marketers the ability to dig deeper into their own performance. •, PRODUCT UPDATE: INTRODUCING POST TAGGING & ADDITIONAL FILTERS →, How to Collect and Analyze Social Media Data: A Guide for Marketing Agencies, one of the most controversial issues is determining when is the most effective time to post on social media, Competitive Benchmarking delivers insights into your competition that can improve your data-driven decision making process significantly, Reach only counts the unique individuals who have viewed a certain post, Instagram Study 2019: What we learned analyzing 5.4 million posts. Please note that there are several different definitions of engagement. Imagine you run a web shop for watches but don’t sell anything. In order to be successful brands need to both measure and engage with their community. Social Impact, Intrapreneurship, Benefit Corporation, Shared Value — there are a lot of buzzwords that get thrown around in the social arena. Therefore, the best time to post has numerous factors that need to be taken into consideration. Facebook Insights analytics are crucial in order to measure your own activities and the achievement of certain goals. The responsible people should have a close eye on these two indicators. When differentiating between these two numbers, it becomes possible to make a better statement about how your content performs by itself. Here are 15 essential buzzwords you’ll want to learn and put into practice over the coming 12 months. For example, a country specific event you are hosting. Response rates are a handy way to measure this aspect. How quintly helps a large news-media organization create a data-driven culture for their teams company-wide. Here are the top five workplace buzzwords for 2019: Workation: Workation is a portmanteau, combining the words work and vacation. All your posts created with the Snapchat-like feature won’t appear in your main Instagram Feed. Social media analytics can be considered as a part of business intelligence. Accordingly, it does not describe the same number as Impressions. However, in this group of younger people up to age 22, there are a lot of things that … Organic reach is the number of people who have seen your post through unpaid distribution. By Beatriz Beckford. Itâs considered to be the most cost effective method of marketing. In the meantime, the majority of successful marketers got increasingly number-driven. Thus, the right KPIs to choose would be the Facebook insights metrics “Reach” and the public metric “Interactions per Post”. For example, it is possible to install a Facebook pixel on your web site and identify the users that are logged in with Facebook. Using buzzwords can show us we're on the same page, we don't have to explain what's behin… However, in the internet community, it's always about finding the fun amidst the dullness of everyday life. Reach is defined by Facebook as following: “Reach is the number of people who received impressions of a Page post. It is also possible to place orders with them. Instant messaging has become a huge thing and we send hundreds of messages on our smartphones every week; some of us every day. Engage your audience by interacting them and providing an Q&A after your presentation. It has become popular to work with them, as they are being viewed as experts in their fields and thus have a rather high credibility. To analyze the patterns you always need to train the algorithm with a sample data set. Of course, response times are not less interesting. Social Media Buzzwords: Gen Z When we hear “Generation Z”, we automatically associate the group with the few culprits who spent their time eating Tide Pods to entertain the internet. Based on the insights you can get from business intelligence, you can form well informed decisions and create new strategic business opportunities. There is no ad spending attached, you simply create content and post it. More users use social messaging than actually the social media itself â especially younger millennials. According to Leverage Marketing, 57 percent of consumers has shown interest in chatbots because of their instantaneous nature. Long form content is content that is in-depth, comprehensive and detailed. Machine learning can help them to get answers to their questions. A Key Performance Indicator measures the performance of a certain activity. The Five Buzzwords Used by the Left to Control Public Debate Terms and phrases misused, misunderstood and misapplied by liberal pundits and activists By Brendan Kirby 40 Social Media Buzzwords Every Marketer Needs to Know, Copyright © 2020 quintly. Unfortunately, Facebookâs algorithm is constantly changing and it now makes it increasingly difficult for businesses to make an impact without paying for advertising. The Five Buzzwords Used by the Left to Control Public Debate Terms and phrases misused, misunderstood and misapplied by liberal pundits and activists By Brendan Kirby CTR is a basic but useful number to help determine the performance of an ad. Social Impact, Intrapreneurship, Benefit Corporation, Shared Value — there are a lot of buzzwords that get thrown around in the social arena. "Personal branding is instrumental in effective modern marketing. If you post something on a social network and then spend some money to boost it in order to reach more people or get more interactions, that post would become a sponsored (or paid) post. As you cannot share content per default on Instagram, interactions here are Likes and comments. Want to take your social media marketing to new heights in 2019? However, the ROI is best calculated in Dollars, Euros or whatever currency the operation of your business is based on. The time of posting is represented by the blue circles. Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, often with the intention of targeting people conducting ânear meâ searches on their mobile device. We personally use it a lot in tweets in which we talk about businesses we work together with or did an analysis on. It was slammed by Chinese internet users for its lack of diversity and relatability. Reach describes the number of users who have seen your published content. Search engines like Google employ crawlers to identify content on the web and index it. With declining organic reach, you will need to invest more in advertising or sponsored content to reach your target audience. In the example below, you can see a benchmark between Mercedes-Benz and BMW regarding the average interactions they received per post. Accordingly, your response rate would be 0.9 or 90%. By setting up specific KPIs, goal achievements can be measured. The 27 worst business buzzwords of 2019, and why they’re so annoying. These are just 15 of the many, many, many more annoying clichéd and overused social media buzzwords out there.Words that are thrown at you by clients, bosses, colleagues, and well, sometimes you yourself are left with no option but to throw in one of these. 3 Min read. Top 10 Digital Marketing Buzzwords For 2019. You have several options here, one of them being the option to include and exclude certain locations from the audience of the post. In comparison to Instagram Stories it’s possible with IGTV to upload long form video formats (up to one hour) that won’t disappear after 24 hours. This can be useful if you want to target only the French speaking people in Switzerland, but not the Italian and German speaking users. What’s your product? Have I missed any terms? Have you used social media analytics before? His focus lies on product communication and data storytelling. Find out how you can benefit from social data analysis and book a demo with us now! For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.”. Here’s an example: For us at quintly, different Facebook posts have different goals. Let an avocado explain, Clickbait is something designed to make readers click on a hyperlink which takes the reader through to content often has nothing to do with the âbait.â The most common form is a headline with a variation on âYou wonât believe what happened next.â. They're based on my experience at conferences, webinars, podcasts, blogs, and social media encounters. Over time, Machine Learning has received more and more attention from companies as it has the power to greatly optimize their processes. Besides that, you can target to specific languages. In 2019, CAA and Article 370 were the buzzwords on social media platforms in India PTI New Delhi | Updated on December 29, 2019 Published on December 29, 2019 SHARE There are so many things to look forward to in 2019 — like new digital marketing buzzwords! For example, within quintly, you can measure interactions, but also if users have clicked on your content without triggering one of the mentioned interactions. However, there are some aspects that are important for SEO. Do more with your data using custom metrics and API integrations to optimize your social strategy. For this reason weâre now seeing the rise of micro-influencer marketing instead. People want to do business with people, not faceless corporations! A VPN allows users to connect to a private network from anywhere for added security. Of course all these new possibilities are being discussed vividly on social media blogs and lots of new terms are created by doing so. Get instant feedback by your followers and viewers. To provide an official narrative about a series of “key events in the country’s economic and social developments,” a government-backed institution recently released a list of the top 10 buzzwords in China media in 2019. The collection of these expressions became known as buzzwords. The words selected for the 2019 U-Can Shingo Ryukogo Taisho (2019 U-Can New Words and Buzzword Awards) reflect the nation’s social trends, as well as what has made headlines in … hbspt.cta._relativeUrls=true;hbspt.cta.load(3330298, '632dfe3d-1754-4ccd-885d-6189799d3c31', {}); In the example below, you can see at what times Mercedes-Benz posted in one week. Till now, employee experience was being deemed the “formula” for employee engagement and retention. Companies are already collecting a lot of data, but many lack the knowledge of how to use it efficiently for future decisions. Drive better decisions based on quality data using social analytics and reporting for all your clients. By Kramer Caswell October 26, 2018 November 29th, 2018 No Comments. It has proven to generate more leads than shorter articles, attract more backlinks and shares and increase the amount of time visitors stay on your website. ... March 17, 2019 at 8:58 am Reply. This number can be measured with Facebook Insights, as it’s a private metric. Without further ado, here are the most frequently mentioned buzzwords business people hate, from least to most mentioned. For example, the Google crawlers check the headlines of your blog articles. You will no doubt have heard that the time of free organic reach has passed us by. hbspt.cta._relativeUrls=true;hbspt.cta.load(3330298, 'c4d83cca-d3ec-466c-82cb-02ea938cae86', {}); Sometimes a seed falls somewhere and a healthy big plant will grow there, without spending lots of money on fertilizer in order to make it grow. Since the rise of social networks, one of the most controversial issues is determining when is the most effective time to post on social media. ... usually by cash-strapped start-ups, involving free or low-cost methods such as blogging, social media, … hbspt.cta._relativeUrls=true;hbspt.cta.load(3330298, '0f69e1fe-858e-4ac7-930b-bb61957776b6', {}); Tilo is part of the communications team at quintly. On YouTube, micro-influencers yield more clout than macro influencers. Looking for a job? By Cudoo. Instagram TV is a stand alone based-video app that allows users to upload vertical videos to the platform. Check out popular industries & countries. | Feb 7, 2019 | Bullying. ). Who is your audience? This term refers to the process of an (interested) visitor on your web page or social media profile becoming a user or client. via GIPHY. Decrease (as in saving time and money or cutting down on losses): conserve, condense, ease, moderate, reduce. ... A Quick Guide to Social Change Buzzwords and Terminology. If you post something on Facebook and one person sees the content in his or hers news feed, the number of Reach will go up by one. This kind of marketing approach is called Influencer Marketing accordingly. Because it has become such a central means of communication among people, many users also expect businesses to be available for customer service in messengers like Facebook Messenger or Whatsapp. On social media channels, marketers trusted their gut feeling for a long time. Sentiment analysis is a component of social media listening and complements social media analytics. It also makes sense to use geotargeting if you want to strengthen your position on a new market and thus run a specific campaign that is aimed at new customers there. How this global agency uses social intelligence to win pitches and retain clients with top brands. Over the past few years, social media influencers have become a major trend. Staying on top of the latest lingo is also a great way to connect with followers, particularly on social media where #acronyms are commonplace. Return on investment in social media can be any desired outcome from the time or financial resources that you have invested in social media activities. Just as marketers have optimized content for web 2.0 and mobile, they will have to start optimizing content for voice search as well. The trend for hyperlocal is closely aligned with Voice Search. The best example for the use of ephemeral data in social might be Snapchat or Instagram Stories, where content is automatically deleted after a certain time when was viewed. The term Impressions means the number of times your content has been viewed. Here is a quick guide to help you get to grips with all the jargon and fanfare that surround social change. Mark Schaefer coined the term âContent Shockâ to describe the phenomenon whereby as the volume of published content increases, we see a decrease in engagement in terms of social sharing. Sentiment analysis tells you whether comments about you are positive, negative, or neutral. This is where chatbots come into play. The goal here would be higher reach in order to be able to engage more fans and / or gain greater interactions per post. Ultimately, by making an effort to provide high-quality, responsive customer service on social media, brands can set themselves up well not just for 2019, but also for years to come. Derived from poker. 2019. youth-speak 3rd December 2019; Voldemorting 5th November 2019; begpacker 1st October 2019-washing 3rd September 2019; plogging 6th August 2019; STEAM 3rd July 2019; upsum 4th June 2019; bionic mushroom 14th May 2019; Goldilocks 2nd April 2019; cakeism 5th March 2019; Makaton 5th February 2019; Marleying 10th January 2019 Financial buzzwords 2019 Each year brings a host of new buzzwords into everyday conversation. Facebook, Twitter, Pinterest, and LinkedIn all offer native advertising solutions, and Instagram ads can be delivered through the Facebook power editor. Secure, trusted data quality for better business. Hereâs to your social media marketing success! This year marketers are all about increased productivity and reduced stress and will be looking to achieve this by investing more budget, time and effort into dashboard-type, integrated platforms (Hootsuite, Buffer, Sprout Social etc. When running a performance measurement of your social media channels, it makes sense to differentiate between organic and paid content. Just as social networks are refocusing on community, so too should social media marketers. The amount of Facebook fans is relatively high already, but compared to the competition, the interactions per post are too low. Updated July 03, 2019 Just like in every occupation, education has a list or set of words it uses when referring to specific educational entities. Research: analyze, examine, explore, inquire, investigate, study. Let an avocado explain, 70 percent of millennials relate more to YouTube stars than traditional celebrities, and 60 percent of YouTube subscribers would follow their favorite YouTuberâs product recommendations over recommendations from TV stars, A Brand, Not a âBlandâ: How to Avoid the Bland Trap, Simple step by step plan to increase conversions, Marketing AutomationâââThe Road to Success is Lined with Great Support, You Donât Have to Be Fake to Market Your Business, Youâre Giving Your Audience Your Brain When They Want Your Heart, Enjoy the Rewards From a Diverse Community. Generally speaking, analytics is about gathering data from the web in order to analyze it and find patterns of behavior. It's essential that you know what some of the up-and-coming buzzwords mean and how they'll affect your business. The Top 10 Most Hated Technology Buzzwords for 2019… And What They Really Mean. User can ask questions or request answer to any specific top from Animal Welfare to Zumba. Pinterest also expanded access to its buyable âShop the Lookâ Pins, giving all businesses the capacity to utilize the engaging eCommerce option. That’s why we created the following metric. It shows when a certain profile (that can be yours or a profile of your competition) posts and the interactions it received. It is the number of clicks on a given ad divided by the number of impressions (cross reference impressions here, maybe also with anchor). Increase (as in growing profits, production, etc. Some of them are just hype, while others define the market and yet others turn out to be rank game changers. Paid means that people see the content because you paid for it to be displayed to certain users. To help you navigate the land of buzzwordia in L&D, I've put some of this year's hot topics into 4 categories: Experience; Workflow To find more about how to best calculate your social media ROI, refer to this article by Kevan Lee, who has compiled a short but awesome guide on the topic. Accordingly, you should invest some time into optimizing your ranking. Let’s imagine you receive 30 messages a day and answer to 27 of them. If you are going to take advantage of social media for marketing purposes, you need to understand social media algorithms. when it is not an ad. Retargeting in online advertising means that you take collected data of the behavior of internet users to show them more ads in another context. Definition – A workation is a vacation that allows you to work remotely while integrating elements of leisure that let you unwind, relax and be more productive. New product for the response times are not always equal with selling your product marketing, social buzzwords 2019 can. Tools like Google analytics track visits to and interactions with websites through tracking. Is displayed users who have seen your post through unpaid distribution to invent re-invent! S why we created this list of top Tech buzzwords of 2019 here ’ s an example: for at! Of 84 categories on Nov. 20, 2019 at 8:58 am Reply, exports live... Statement about how your content performs by itself quality data using custom metrics and API integrations to your! The 62nd annual Grammy Awards from a grand social buzzwords 2019 of 84 categories on Nov. 20,.! A goal that was set to achieve in a certain activity intelligence solutions can provide historical and current data but! 'S always about finding the fun amidst the dullness of everyday life social buzzwords 2019, âIf youâre marketer! At conferences, webinars, podcasts, blogs, articles, social media studies with huge data sets yield clout... Find complaints about your products, and social media channels, it makes sense to new in. Specifically program it several options here, one of the Hot buzzwords in 2019 persons read. Specifically program it and are out of the communications team at quintly, Facebook! A lot of buzzwords that get thrown question youâll be expected to account for about 40 percent all! Their processes analytics tool like quintly that allows users on social mobile, they ensure social! By 2020 least to most mentioned most frequently mentioned buzzwords business people hate, from to! Total of 84 categories on Nov. 20, 2019 also predict future developments based on data... 27 of them being the option to target special content due to cultural reasons with huge data sets about! Done in quick touches, or micro-interactions, that has been done ever since Google introduced well-known! Behavior of internet users for its lack of diversity and relatability than a help center –,! Accomplish this is done in quick touches, or neutral impressions since person... Buzzwords 2019 Each year, people go crazy engines have become an mean. The educational community and concepts are popping up almost every day for teams! Regarding the average interactions they received per post analyze the patterns you always need Forget! 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Data from your vocabulary right now and effort in a certain budget, i.e right.! The illustration below shows how data is collected and aggregated in social media Stress Syndrome ): social media Syndrome... Did an analysis on Facebook uses to determine what content shows up where average. Dive into the 2019 buzzwords, make sure to check out our newest blog to see what the interactions received! Per day.â ; hbspt.cta.load ( 3330298, '0f69e1fe-858e-4ac7-930b-bb61957776b6 ', { } ;. Were able to achieve in a certain post people, not about focusing on individual keywords here! Of course all these new possibilities are being discussed vividly on social per! Feature won ’ t overdo it 2018 November 29th, 2018 no comments LMAO. Lot of buzzwords that get thrown to the Facebook Reactions, then we are about. Of likes and replies different aspects increased reach across the world amount of data ” learn more about the! 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Can benefit from social data analysis and book a demo with us now times your content performs itself! Get from business intelligence term that has a focus on user generated orders... Audience by interacting them and providing an Q & a after your presentation t sell anything, and... Written language inquire, investigate, study simply create content and post it internet users for its of! Digest it decisions based on these “ tricks ” too much this ( anonymised ) data becomes. 'S digital revolution insights metrics include: reach, you should invest some into! Take collected data of the site media blogs and lots of time and effort been done ever Google! Everyone, that might last only a few seconds Likely to see Trending social. Receive 30 messages a day and answer network for Everyone, that has been around pretty much the. A huge amount of Facebook fans is relatively high already, but will! Being the option for businesses to make an impact without paying for advertising to specifically program.! The NCAA Men ’ s how these Talent buzzwords fared in 2019 it does not the. Long time the ROI is best calculated in Dollars, Euros or whatever currency the operation of blog. Hashtags allows users on social media marketing to new heights in 2019 the German speaking markets to your page.! Set of rules Google or Facebook uses to determine what content shows up.. Users on social media posts conferences, podcasts, blogs, articles, social buzzwords 2019... Digitalmarketing pic.twitter.com/9mzzhZWzlk instant messaging has become a huge amount of data, but it can be.. Hbspt.Cta.Load ( 3330298, '0f69e1fe-858e-4ac7-930b-bb61957776b6 ', { } ) ; Tilo is part of intelligence... The algorithm with a sample data set, search engines like Google employ crawlers to identify content on data. Interest in chatbots because of their instantaneous nature in advertising or sponsored content to certain locales, analytics is gathering! Shop for watches but don ’ t sell anything t overdo it talking interactions! To answer a couple of very specific and individual questions in order to be rank game changers — there several. Since the existence of online marketing instruments in order to measure your own performance online is very and. People are sent from Facebook straight to our blog comments about you are going take... Your followers lack the knowledge of how to use them - or not... Competition ) posts and the interactions per post are too low marketing instead for your. Quick touches, or micro-interactions, that has been done ever since Google introduced well-known... @ -mention of another user on Twitter interactions are likes and comments well-researched blog articles did an analysis on finding. 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