The communiqué says: “The lockdown has provided an opportunity to FSPs to promote digital banking. Why would you want to recommend something that you feel is going to put you out of a job? You need training that uses tactics like game-based learning, product simulations, and role-play scenarios to not only teach product knowledge, but build confidence using and recommending those products to customers. Our banking solutions experts are in the trenches with our customers, working hard to help provide guidance, solutions and recommendations. Within that narrative you can weave in responses to people’s concerns about job security. Digital Banking Essay – Pros & Cons by Pallavi (Winner) ... Government decided to remove all the duties on point of sale machines to promote digital transactions which is a part of govt’s target of 2500 crore transactions in 2017-18. “Some of the banks have already had a lot of success, contrary to the argument which is made within the political system that Indians are not well-adapted to this mode. You can have the most jazzy training, but if your employees have no reason to log into it and come back everyday, you’re not going to get the retention rates you need to change their behaviour. Whether your goal is to increase awareness of your digital banking platform, or drive adoption of key features that improve retention and boost revenue—it’s important to start with a comprehensive plan. Talk about your digital banking capabilities online and in person. The campaign launched by the bank’s Managing Director S S Mallikarjuna Rao on the occasion of Independence Day is till March 31, 2021. Along the way, gather feedback from your staff and document questions to help you develop in-product FAQs for your users. Punjab National Bank has launched a campaign named ‘DIGITAL APNAYEN’ to encourage customers to use digital banking channels. Building habits so customers become regular digital banking users requires a significant amount of effort. 3 Powerful Tactics for Promoting Mobile Banking 1. Launching a successful new digital-banking business requires a marriage of traditional consumer research and a deep, real-time understanding of the behavior and pain points of individual customers. Develop new incentive structures. When you use Bill Pay, you can control when you pay your bills and see a record of your past payments. Online Banking Enjoy our fast and convenient Online Banking with comprehensive banking features designed for your needs. So they don’t always use or know about your digital products. Digital Banking users can easily pay bills through our traditional Bill Pay or directly to billers through our bill aggregator tool, allowing you to control all of your recurring expenses from one place. When promoting new online banking services, talk as much about the benefits as you do the features of the service. Cultivate a digital culture. Changing habits — particularly financial habits — is a significant endeavour. So how can you overcome these obstacles and change staff’s behaviour? In order for banking ideas to get new customers, local bank marketing needs to get personal. If you want to know how to improve digital banking for your customers, all you have to do is ask. PNB launches campaign to promote digital banking, financial inclusion of Indians; Bank Mitras providing digital banking services to rural customers are out of jobs; Digital banking platform Niyo acquires Goalwise in cash and stock deal; 10 Comments on this Story. role-play scenarios address their confidence. Game-based learning is different than gamification, which is one of my least favourite words. Extend your marketing efforts by showing your commercials and online videos on your ATM machines whenever a customer tries to make a transaction. You can send surveys through email to your customers or have them fill out a customer survey when they open their digital banking app on their mobile devices. The present article focuses on the issues of the application of digital banking to promote banking products and services. During the first week of the lockdown (August 11 to 17), mobile and internet banking recorded a total of 1.35 million (M) transactions amounting to Nu 1.08 billion (B). Sponsored content. United Republic of Tanzania 295. The Bank said in a … For more information—contact NCR. You can pull them out of a busy line and walk them through how to complete their transactions digitally. Below are eight simple steps you can use to increase engagement with digital banking. Chase bank does this very effectively, automatically directing customers to the correct app store for their device. A total of 5,463 new bank account holders on-boarded on to mobile banking during the period (during the first week).” According to the central bank, digital financial services are the best alternative banking services, which the RMA and FSPs are encouraging clients to use for all times. Another very inexpensive, yet effective method of promoting mobile banking using QR codes in on customer statements or on the envelopes of standard customer communication. PNB launches campaign to promote digital banking, financial inclusion of Indians; Bank Mitras providing digital banking services to rural customers are out of jobs; Digital banking platform Niyo acquires Goalwise in cash and stock deal; 10 Comments on this Story. Repeating the exercise over and over again is how you build confidence with those products. Jun 18, 2015 By Staff Writer. We enable digital transformation that connects our clients’ operations from the back office to the front end and everything in between so they can delight customers anytime, anywhere and compete. You can find us at NCR.com/banking, have us call you back, call us in the U.S. at 1-800-CALL-NCR or call outside of the U.S. at 1-937-445-1936. New Delhi: Punjab National Bank launched a campaign on the occasion of Independence Day to encourage customers to adopt the digital banking platform. Something that consistently comes up in conversations with frontline employees is they feel they’re being asked to sell their replacement. on. To change your employee’s behaviour you need ongoing, bite-sized training staff can take every day. It is a vital change in how banks and other financial institutions learn about, interact with and satisfy customers. 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