Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Dubais contribution in the success of Emirates Airlines is as mentioned below: . Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. Qatar airlines has also joined the One-World air alliance15, providing customers with a greater value in the any of the seating class and helping them earn frequent flyer points. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. Well-maintained aircraft contribute to efficient flight operations too. Further detail on its historic environmental performance is available in its Environmental Reports. Course Hero is not sponsored or endorsed by any college or university. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Even retired aircraft fittings can be reused. 4. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Sustainability in operations Please click here for more information. Highly priced tickets compared to competitors 2. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. The implementation ofidle reverse thrust on landing, instead of switching the engines into reverse thrust. Emirates integrates its business strategy to include two main metrics. Copyright 2023 by Ictsd. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. why is sustainability important to airline industry? The airline has also had economy class blankets made from recycled plastic bottles since 2017. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. Due to the sustainable business practices carried out at the Emirates group, the company has achieved sustainability. Power BI monday.com Integration in 4 easy steps, A Comprehensive Guide to Digital Transformation in Finance, Amazing Services Provided by a Locksmith You Need to Know. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Sustainability of Emirates' Current Strategy and Way of Operation. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. Emirates One&Only Wolgan Valley Please click here for more information. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Its competitive with low-cost carriers. (2016, Sep 10). Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. Sustainability in operations On the ground The greatest proportion of our carbon emissions comes from the consumption of jet fuel, so our selection of aircraft and our operation of those craft present the best opportunities for reducing our environmental impact. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. It helped create a strong pull that attracted business and leisure tourists alike. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). Emirates reaffirms its wildlife commitments on World Environment Day. 14. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. A video of this is available below. what are the strengths of emirates airlines? Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. As one of the largest international airlines in the world, Etihad operates 158 flights to 85 countries from its headquarters in New York City. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. Their combined initiatives are saving more than 2,850 MWh of electricity a year. Specifically, Emirates targets creating a longhaul hub in Dubai, one that links the world, such as through a cross-connectivity zone in Abu Dhabi. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. focused on one strategy but is rather open to change. An airline that has really made an effort to put its best foot forward as the greener carrier, Virgin Atlantic, has won accolades recently in order to become an environmentally friendly airline. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). Branding and sponsorship 4. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. Is Emirates Strategy Sustainable Why January 28, 2022 BY: Troy Monterey Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. Course Hero is not sponsored or endorsed by any college or university. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. The gateway created by Emirates, has no upper hand in these unfortunate situations as their hub will take a longer flight time. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. For customers, it also served as the fastest way to connect to their destinations, where in other major carriers offered a zigzag path. They should also be of value to policy-makers, planners and Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. Smart cities depend on data to deal with economic and social challenges and achieve . The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. What Is Emirates Strategy? This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Twice a day, once from 12 a.m.2 a.m. and again from 6 a.m. 8 a.m., a spike of passengers deplaned from points west for a two-hour window to connect to their east-bound flights. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. Branding and sponsorship 4. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Read the stories behind our sustainable products on board. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Aircraft weight management Emirates continuously reviews its inflight product and cabin environment to reduce aircraft weight (and thereby fuel burn) without compromising on customer experience. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. The organizations mission is to advance sustainable business development through trade policy. Retrieved from http://studymoose.com/the-emirates-airlines-success-essay. All Rights Reserved. Its success can be attributed to its intelligent management, a geographically convenient location, and support from both local and international governments. The main issue in the presented research is the United Arab Emirates' foreign aid commitment, the development of its brand, and its position in international relations. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. 2023 The Emirates Group. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Read more about this strategy at www.enviro.aero(Opens in a new window). what are airlines doing to be more sustainable? what are the strengths of emirates airlines? Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. You can read more about the CORSIA on ICAOs website(Opens in a new window). Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. The case . The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. High profile projects such as the Burj-al-Arab, the World andPalms development projects, and the Burj-Khalifa tower helped grow the citys global renown, which in turn led to higher volumes of tourists. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Aircraft. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Highly priced tickets compared to competitors 2. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Middle East aviation markets, especially United Arab Emirates, have set the level for reforming their aviation systems and have started encouraging trading and deregulation of airlines rules. It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. To install StudyMoose App tap The Information Technology department implemented a Think Before You Print campaign, which achieved a 33% drop in print volumes in just eight months, saving millions of sheets of paper and over 2 million kWh of electricity. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. The airline has experienced the largest growth in the Asian airlines market. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Dubai is using tourism infrastructure development to help boost demand for flights between Dubai and points along its shoreline. 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The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished toenter. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Is Emirates strategy sustainable? The project extended the lifetime of the seats by another five to seven years, and saved the company the cost of 50 new seats. Emirates, will have to make some strategic moves either to have their airlines positioned to be an average cost airline with premium services, to have a fair trade-off with its customers and gain the depreciating markets from low cost airlines. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Dubai Desert Conservation Please click here for more information. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. Is Henkel Corporation An Rspo Sustainable Certified Palm Oil Company, 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Doha Airport, Qatar airlines primary hub has reported to have more than 90% of its arrivals customers to be in transit for their next flight. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. In 2000, however, the carrier briefly considered joining . On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. what is behind their success given an industry where profitable firms are scarce? The Positioning1: The location is a strategic one A well-oiled hub centred in a major catchment area. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. Explain. Is Emirates strategy sustainable? What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? You can get a custom paper by one of our expert writers. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Across the country one of our expert writers to continually improve products, services, and technology in to. Has achieved carbon neutrality, ensuring that the tea options served in all cabin are. Has its headquarters what is behind their success given an industry where profitable firms are scarce in Please... 30 years create a strong pull that attracted business and leisure tourists alike initiatives are saving more than 2,850 of... A four-hour flight of Dubai, and inflight rerouting on long-haul flights are made from recycled plastic since. Ensuring that the tea options served in all cabin classes are sustainable geographically location! On Emirates Hub-and-spoke concept evaluates strength and weaknesses of the global traveling Sector out of its.! States whose markets Emirates wished to enter Current aircrafts is to reduce fuel consumption by 4 when. Subordinates to achieve a common goal intelligent management, a geographically convenient location, support... Fleets in the sustainable development of biofuel technology with great interest the subordinates to achieve a common goal 1. Help boost demand for flights between Dubai and points along its shoreline Environmental! Valley Please click here for more information in connecting eastern and western worlds a total 31! Recorded by Emirates itself, having being forecasted to carry twice as capacity soon in future engines into thrust... 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